Revenue from e-commerce sales over the Black Friday weekend, from November 25 to 27, increased by 60% compared to the same period in 2021. The data, released today (8), in São Paulo, comes from the company of Boa Vista analytical intelligence, measured by the Konduto anti-fraud system. In contrast to revenue growth, the number of online orders dropped by 25% compared to the 2021 edition. According to Boa Vista, data indicates that consumers chose to purchase fewer products, but of greater value. Accompanying the reduction in the number of online purchase orders, fraud attempts this Black Friday also declined (-26%) compared to 2021. Even so, the company recorded fraud attempts that could generate a loss of BRL 71.5 million . Cell Phone The data also show that purchases via cell phone have increased year after year in the country. In 2020, mobile purchases surpassed 50% of the total number of online purchases. In 2022, that number reached 74%. And fraud also followed: 72% of scam attempts originated from these devices. In the analysis by region, the Southeast stood out, registering 62% of sales and 59% of fraud attempts throughout Brazil.
Agência Brasil
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