Encouraging entrepreneurship and the use of new technologies can be the way to improve management in the sports area. The subject was discussed this Thursday (9th) at the seminar Innovations in the Governance of Sports Entities, which brought together specialists in the area in the auditorium of the rectory of the State University of Rio de Janeiro (Uerj), on the Maracanã campus, in the north zone of River. The objective of the meeting was to create an agenda to involve Uerj students and professors in the theme of managing large projects, in particular, the Olympic environment. Organized by professors Bianca Gama, from the Department of Innovation, and Marinilza Bruno de Carvalho, from the Directorate of Innovation, the activity is the result of joint work between the University’s Olympic Studies Research Group, recognized by the Brazilian Olympic Committee, the Olympic Studies Center of International Olympic Committee and the Sports eMuseum, which is an initiative of Uerj. According to rector Mário Carneiro, Uerj covers several areas of knowledge, has more than 40 thousand students, was a pioneer in the quota system in Brazil and in night teaching, which allowed workers to take higher education courses at night. Carneiro recalled that Uerj currently has one of the largest social inclusion programs. “Sport and innovation are very important in the lives of all of us”, highlighted the dean at the opening of the meeting. “The union of efforts will certainly bring something innovative. Management is very important for things to happen smoothly. I have no doubt that we can contribute”, said Carneiro to Agência Brasil. Professor at the University of Lausanne, Switzerland, Jean-Loup Chappelet, a well-known specialist in the governance of Olympic entities, pointed out that there are two important words in sports management projects: steakholders, who are interested partners who act in accordance with the practices of corporate governance of a project, a company, an event or an undertaking; and system. According to Chappelet, at the beginning of the Olympic system, there were only two steakholders, but the number has grown. “[Hoje] Steakholders of new types drive innovation in governance. Steakholders form a system, and not only are they important, but the relationship between them is important. It comprises the whole of the Olympic system”, said the Swiss professor. Chappelet added that they also produce the system’s funding. Bianca Gama highlighted that the debate at the seminar can lead to progress insofar as the performance of each sporting entity is aggregated, even with its limitations, opportunities, strengths and weaknesses. “If we, as sports entities, manage to identify the weaknesses of each one and make that a great opportunity, integrating all of them, that makes the difference”, she said, in an interview with Agência Brasil. For the professor, the Sports eMuseum is a case of how society has an active voice in any sports project, whether amateur, athlete, fans, confederation, sports entity or committee. “We managed to make the project, adding several other stakeholders, deliver quality information, which is the sports memory of a nation, created by several hands and available to all. And everyone can also share in this story.” Among the challenges to bring together so many partners and carry out the governance of a sports project, Bianca cited the legal difficulty of financial resources, understanding how the parties are protected and understanding the best part of each one, in addition to bureaucratic and administrative limitations. “This is the challenge: to bring different players to the table, from the private sector and the public sector, to extract the best from each one. But there are barriers and limitations, and entrepreneurship and innovation come to break these barriers.” Collaborating professor of the Graduate Program in Exercise and Sport Sciences and former member of the International Olympic Committee Research Council, Lamartine DaCosta, highlighted the need for transition to a globalized culture, which is digital, which creates many challenges for the sport. “Our challenges in sport are widespread, [assim como os] of humanity in general. Our experience is not isolated, but international exchanges”, he said. Professor Leila Andrade, who runs the Sirius Network, made up of 26 libraries at Uerj, highlighted the entity’s participation in the eMuseum project, which involved setting up the sports memory. One of the actions was the digitization of photos and registration forms of athletes from the Brazilian Basketball Confederation. 382 registration forms were digitized, around 115 photos from men’s and women’s world championships, 108 from Olympic games. “And we were pleasantly surprised when handling documents referring to the London Olympics in 1948; from Rome in 1960; and Atlanta, in 1996, and also the Pan American Games in Chicago, in 1959; from Colombia, in 1971; from Havana, in 1991; and from Indianapolis, in 1987. With these documents, the eMuseum of Sport began”, recalled the professor. Leila Andrade emphasized that this was a very important contribution from the Sirius Network to the Sports eMuseum.
Agência Brasil
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