Exhibition celebrates more than 50 years of Sidney Magal’s career

The exhibition Expo Sidney Magal: Much More than a Latin Lover is open to the public as of this Tuesday (20), a tribute to the artist’s more than 50-year career. Bringing together unprecedented aspects and memories kept by the singer and dancer, in addition to his involvement with music, television, cinema, theater, fashion and his legion of fans, the exhibition is on display from Monday to Saturday, from 10 am to 5 pm, with free entry, until July 29, at Centro Cultural Correios São Paulo. Conceived by Magal’s son, Rodrigo West, the show is curated by journalist and writer Bruna Ramos da Fonte and is divided into seven sections that tell the story of the artist’s life, curiosities and career. In the Music section, visitors will see his discography made up of 17 albums and will be able to recall famous hits such as Meu Sangue Ferve por Você (Freddie Neyer and Jack Arel, 1973), Amante Latino (Rabito, 1973) and Sandra Rosa Madalena, a Cigana (Miguel Cidras and Robert Livi, 1978), which this year celebrates its 45th anniversary. There will even be some original costumes used in the shows. Bruna Ramos da Fonte, curator of the exhibition – Denise Andrade/ Divulgation In the television center Alô Terezinha, the story of Magal on television will be told, starting with the first programs in which he participated to the ones that took him to the general public. At Sétima Arte, Magal’s performance in cinema and theater will be revisited, with emphasis on the films Amante Latino (1979), and O Meu Sangue Ferve por Você. In this session, original costumes used in the film recordings will be exposed. In the Teatro nucleus, the exhibition recalls the trajectory from the first time that Magal staged My Fair Lady, at Teatro Rival (RJ), to being the protagonist in productions such as Roque Santeiro (directed by Bibi Ferreira) and being honored on stage with the musical Sidney Magal: Much More than a Latin Lover (2022). In this nucleus, the public will be able to check out three original costumes from the musical. Fans are remembered in the Legion of Fans of all ages wing, showing Magal’s close relationship with his admirers, through the gifts that the artist received throughout his career and that are carefully kept. In this space, visitors will be able to write a letter to the idol that will be posted in a mailbox and delivered to Magal at the end of the exhibition. “The exhibition moved me from beginning to end with photographs of my parents, from the beginning of my career, then all of my family, gifts from fans, film discs. Anyway, my life, my career, it’s emotional because you get to that point on the road and you have the pleasure of looking back and having a smile on your lips, because at the beginning of your career you have a smile on your lips every day thinking that everything will be flowers, but now I can say that they were flowers”, says Magal. The artist said that he always liked the attitudes, reactions and emotions of the public and that he always made a point of taking home the gifts that people send to the dressing room. “Sometimes they are very simple, very small, but I have to take them home, because we don’t lose people’s emotions, because that’s what the public gave me. It was that joy of life, of having such a lasting career. That for me is of the utmost importance,” he pointed out. Curator, writer and fashion designer, Bruna Ramos da Fonte, highlighted that in addition to being a great artist, who is part of Brazilian popular culture, Magal is also a fashion icon. “With his platforms, extravagant costumes with glitter and textures, he influenced and set trends. At the time, his costumes were a real revolution at a time when our society was much more conservative and we were experiencing the rigidity of the military regime. When I was invited to be the curator of this exhibition, I saw that it would be a great opportunity to exhibit, for the first time, a beautiful selection of original costumes that could be used as a guiding thread for us to tell the artist’s trajectory”, she explained.

Agência Brasil