Users who search for social benefits such as Bolsa Família and unemployment insurance will find a panel with links to official content from the federal government at the top of the Google search results. The initiative, announced during the Google for Brazil event, this Tuesday (27th), in São Paulo, has the support of the Ministry of Management and Innovation in Public Services (MGI). In order to facilitate access to reliable information about the benefits, the feature is going live gradually and should appear for users in the coming days, Google said. Data from Google Trends show that searches on the GOV.BR platform have increased by 90% in Brazil in five years. Searches for Bolsa Família, including Auxílio Brasil, increased by more than 250% in the same period. The questions most sought after by the theme are Who is entitled to Bolsa Família?, How to register? and How do I know if I’ve been approved? “In addition to these services, we already have more than 4,200 digital services on the GOV.BR platform, such as obtaining a free pass, applying for retirement, obtaining Fies financing and many others. Also noteworthy are the Digital Proof of Life tools and the GOV.BR Signature, which can be used by users when requesting services. This partnership with Google will help to provide more security for citizens who seek information about the services offered by the federal government”, said, in a note, Rogério Mascarenhas, Secretary of Digital Government at MGI. The search and Google Maps will also provide up-to-date information on 39,000 vaccination centers and basic health units (UBS). When searching on Google for Health Posts near me, Vaccine near me, Vaccination Points or Where can I get vaccinated?, the platform will display the closest posts to those who are looking. When the user clicks on one of the units, he will have access to data on location, telephone number, website and opening hours. Climate alerts Among the initiatives announced this Tuesday, there are also partnerships with authorities and researchers for monitoring and forecasting climate problems. Google will use artificial intelligence to help detect wildfires and river flooding. The riverside flood alert, to detect river flooding, was launched in November last year and will now be expanded, reaching 80 locations. The novelty announced at this Tuesday’s event is that alerts for flooding in riverside regions will be sent via cell phone notifications. According to the company, Android system users who have their notifications turned on and located close to regions impacted by riverside floods will begin to receive real-time alerts and forecasts on their cell phones. Previously, the alert was only available in search and Maps. This is an update to the Flood Prediction Alert System, which uses AI and data from the Geological Survey of Brazil (SGB/CPRM). In addition to distributing alerts, the resource offers information on river water levels and flood forecasts, which can help the riverside population to protect themselves up to seven days in advance. “From November to April, the system issued 58 flood alerts in real time across the country, in six Brazilian states, impacting 4.4 million people who live in the affected regions,” said the company. In April, Google had already announced a collaboration with the National Institute for Space Research (Inpe), which monitors fires and deforestation, to test a technology that combines data from satellite images with AI to detect fires at the stage. initial. The alerts have already started to be issued on a test basis for Inpe, the platform reported. The company also announced a partnership with the Institute of Pure and Applied Mathematics (Impa) and support from the Rio de Janeiro City Hall to help create AI models capable of predicting, with more precision and in the short term, the exact time of a rain or storm, to the city of Rio de Janeiro. “These are just a few examples of the potential of Google’s artificial intelligence to bring social impact and contribute to the work of local authorities in predicting floods and other natural tragedies. And most importantly, to provide the affected populations with more access to reliable information to keep them safe in critical moments”, said the director of Google Brazil, Fábio Coelho. Addresses Google also announced a partnership with the NGO Gerando Falcões and logtech naPorta (logistics startup) to map and create digital addresses in 20 Brazilian communities by the end of 2023, starting with the favelas Cidade de Deus, in Ferraz de Vasconcelos, and Tubulação , in Poá, both in Greater São Paulo. Addresses will be generated using Plus Codes, short codes similar to postal codes, an open technology, free of charge and integrated into Google Maps. The objective of the project is to facilitate the access of residents, companies and small establishments in the regions to services and resources such as emergency health care and the receipt of correspondence and goods. The initiative is expected to reach 40,000 people, with 10,000 addresses created by the end of next year. The process of collecting data in the field, making and affixing signs with the new addresses and delivering orders to residents are the responsibility of naPorta. Gerando Falcões plays a role in raising community awareness about the technology, in addition to promoting the engagement of residents in the use of the tool. “The digital address is as important as an identity document. If the person doesn’t have an address, it’s like he doesn’t have an identity either. Because without the address, she does not have access to resources such as placing an order from her home or boosting her local business, opening a CNPJ, she cannot put where she lives on her CV, so the lack of zip code and address is a lack of dignity and access and opportunity for the favela and the favelado to be able to leverage and emerge”, said Lemaestro, co-founder of Gerando Falcões. Last year, the project took place in Paraisópolis, where it generated 14 thousand registrations impacting 50 thousand residents, and the registration of 100% of the residences in Favela dos Sonhos and Itaprata, both in Ferraz de Vasconcelos, totaling 68 routes created and 390 addresses mapped . “According to research data prepared by Data Favela, there are around 17.9 million people living in favelas and peripheries in Brazil. In purchases, this has the potential to generate R$ 220 billion. However, the same survey, with the support of the Locomotiva Institute and the Central Única das Favelas (Cufa), points out that 70% of this population stopped purchasing an item or continued shopping because they were unable to receive them at home, even with internet access,” Google announced. Lemaestro added that the project helps insert these people into the economy, leverages the local economy and changes the trajectory of families. “Think of the small entrepreneur who has a hairdressing salon, who owns the corner grocery store, who is a great entrepreneur, is a great talent, but he does not have some tools to make that business of his be bigger or have more sustainability,” he said.
Agência Brasil
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